🎙 Mastering the Art of the Sales Conversation (Without Feeling Salesy)

Let’s get one thing straight:

Sales isn’t about being slick. 

It’s about being real.

You can have the prettiest website, the best offer in the world, and the perfect price point but if your sales conversations fall flat?

You’re leaving money, clients, and confidence on the table.

And let’s be honest:

Most women weren’t taught how to sell. 

We were taught to convince, prove, or perform. 

No wonder it feels clunky.

But what if you could approach sales like a heart-led conversation instead of a high-pressure pitch?

The Stats Say It All

📊 Only 13% of buyers believe a salesperson truly understands their needs. (HubSpot) 

📊 78% of buyers purchase from the first person who adds value. (Salesforce) 

📊 Focusing on the client’s outcome, not the product, increases conversions by 50%. (Gartner)

Translation…

 ✨ Less talking. More listening.

 ✨ Less convincing. More connecting.

 ✨ Less performing. More presence.

The 3 Common Mistakes That Sabotage Sales Conversations

❌ Mistake #1: Talking Too Much

If you’re doing 80% of the talking, your client is tuning out.

Vibrancy Reframe: Your goal isn’t to impress, it’s to understand. 

Let them speak. 

Ask powerful, open-ended questions that help them uncover their why.

• Try this: “What’s the biggest challenge you’re currently facing with…?” and then wait… don’t speak.

  
  

  Let the silence do its magic.

❌ Mistake #2: Selling the Features, Not the Fix

Nobody buys a coaching session. 

They buy the outcome. 

The transformation. 

The “after” picture.

Vibrancy Reframe: Your job isn’t to list what they get… it’s to show them what life looks like after working with you.

• Instead of saying: “You get 6 calls and a workbook.”Say: “You’ll leave with a crystal-clear sales process and the confidence to charge your worth without flinching.”

❌ Mistake #3: Tiptoeing Around Price

When you hesitate, they feel it. 

When you mumble, they mirror your uncertainty.

Vibrancy Reframe: State your price like you state your name. Calm. Clear. Certain.

• Try this: “The investment is £X. you’re ready to move forward?”

3 Practical Tools to Elevate Your Sales Conversations

🔹 The “70/30” Rule

Let your client do 70% of the talking. You’re there to guide, not dominate.

🔹 The Mirror Technique

Repeat back what your client says - this builds trust and shows you truly understand.

“So what I’m hearing is that you’re looking for more clarity and confidence in your sales conversations, right?”

🔹 The Anchor Question

Help them visualise success with this powerful prompt:

“Imagine we’re three months in and things have gone even better than expected… what would that look like for you?”

Real Results from Real Women

💬 Sarah used to dread sales calls. After reframing her conversations, she now closes confidently and even looks forward to them.

 💬 Emma stopped “winging it” and implemented a repeatable structure that led to 3 new clients in 2 weeks.

 💬 Lisa learned how to confidently talk about money without going red—and doubled her monthly income.

Sales Conversations Can Be Empowering… Not Awkward

When you shift from “I hope they say yes” to “Let’s see if we’re a fit,” the energy changes.

It becomes a collaboration, not a chase. 

And that’s when selling starts to feel… easy. Joyful. Vibrant.

💬 Want to master the art of the sales conversation without scripts or sleaze?

 DM me “READY” below and I’ll send you a free training invite. 

Let’s make sales your superpower.

#SalesConversationsThatConvert #AuthenticSelling #WomenInBusiness #VibrancyCoaching #SalesWithHeart